Since our establishment in 1840, royalties from all over the world came to Amsterdam to see and admire our craftsmanship. We’ve welcomed visitors like Empress Sisi, the Viceroy of China, King Rama V to Prince Napoleon. And now it’s your turn to visit. With The Royal Experience you will be treated with a private tour and dive even deeper into the world of diamonds. An unforgettable experience that takes about one hour but lasts a lifetime. Our tour guide will tell you everything about our rich legacy that is filled with royal stories. Learn how Amsterdam became the City of Diamonds and go ‘backstage’ and visit a private room in one of our four monumental 19th century villas’. Here, we'll showcase the timeless beauties we have created, and you'll get acquainted with a part of our extensive diamond collection. Of course, you will also be given the opportunity to purchase diamonds with personal advice from our experts. During the private tour you will learn how to analyze a diamond and why some diamonds sparkle more than others. Ready to impress your friends with your knowledge? Book your private tour now and become a real expert on diamonds.